Cale plays Jeremy, a capital-P Pro Gamer, and together with Lapaire as his brother Kyle, he leads the audience through a half-fantastic, half-realistic look at the life of a pro gamer. The clip in question wasn’t just any stock footage, however it starred budding stand-up comedian and fellow hardcore gamer Jarett Cale, newly addicted to Command and Conquer: Generals – Zero Hour, and his exaggerated performance became the basis of one of the internet’s biggest independent media successes. Pure Pwnage (pronounced “ownage”) began as nothing more than a clip for Geoff Lapaire, a Canadian graduate student in physics, to test out some new video editing software.
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